TD #housie

TD Bank wanted to align themselves with new home ownership. They wanted to be the first bank to go to for their first mortgage because they would be seen as the ones who care, understand, and know what it's like to own your own first home. That's how we came up with the idea of a #Housie. Not unlike a selfie, that celebrates where you are and how you look, a #Housie is a 360 panoramic view of you in your first home celebrating your achievement. TD Bank housed all the #Housie videos, gave out branded selfie sticks at their branches and promoted the event throughout all their social channels.